Privacy Policy for Weather Now

Effective Date: 10.06.2025
Last Updated: 4.09.2025

1. Introduction

Welcome to Weather Now! Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you use our Weather Now application ("App").

This policy complies with applicable data protection regulations, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA).

2. Information We Collect

We may collect the following types of data when you use our App:

Location Data: We collect your device's approximate or precise location (based on your permission) to provide accurate weather forecasts for your area. This may include GPS coordinates or other location-based information.
Usage Data: Information about how you interact with the App, such as features used, time spent in the App, and navigation patterns, to improve functionality and user experience.
Device and Advertising Identifiers: Unique identifiers such as your device's Advertising ID or other device identifiers to serve personalized ads and analyze ad performance. These identifiers are collected only with your consent.
Technical Data: Information about your device, such as device type, operating system version, IP address, and network information, to ensure compatibility and optimize performance.

3. Use of Collected Data

The data we collect is used for the following purposes:

Providing Weather Updates: We use your location data to deliver real-time, location-specific weather forecasts and updates.
Personalizing Ads: With your consent, we use device and advertising identifiers to serve personalized advertisements through our advertising partner, Google AdMob. Personalized ads are tailored to your interests based on usage data and identifiers.
Enhancing User Experience: We analyze usage data and technical data to improve the App’s functionality, performance, and user interface.
Analytics and Performance: We use aggregated and anonymized data to understand how users interact with the App and to optimize its features.
Compliance and Security: Technical data may be used to ensure the App operates securely and complies with legal requirements.

4. Advertising and Consent

We use Google AdMob to display advertisements in the App. AdMob may collect and process the following data with your consent:

Device and advertising identifiers (e.g., Android Advertising ID).
Usage data related to ad interactions.
Technical data for ad delivery and performance measurement.

User Consent:

When you first use the App, we use the Google User Messaging Platform (UMP) to request your consent for collecting data for personalized ads, ad storage, and ad-related analytics, in compliance with GDPR and other applicable regulations.
You can choose to allow or deny personalized ads. If you deny consent for personalized ads, you may still see non-personalized ads, which use less specific data (e.g., contextual information rather than identifiers).
You can manage your consent preferences at any time through the App’s settings or by resetting your Advertising ID in your device settings.

Why We Use Ads:

Advertisements help us provide the App free of charge while supporting ongoing development and maintenance.

5. Data Sharing and Disclosure

We may share your data with third parties under the following circumstances:

Service Providers: We work with trusted partners, such as Google AdMob, for advertising and analytics. These partners process data in accordance with their privacy policies and our instructions, where applicable.
Legal Requirements: We may disclose data if required by law or to protect the rights, safety, or property of Weather Now, our users, or others.
Aggregated Data: We may share anonymized, aggregated data (which cannot identify you) for analytics or research purposes.

6. User Choices & Data Protection

You have control over your data:

Location Access: You can enable or disable location access through your device settings. Disabling location access may limit the App’s ability to provide location-specific weather forecasts.
Advertising Choices: You can opt out of personalized ads by adjusting your consent settings in the App or resetting your Advertising ID in your device settings. You can also opt out of certain ad tracking via Google’s settings (https://adssettings.google.com).
Data Requests: You can contact us to request access, correction, or deletion of your personal data, subject to legal limitations.
Data Security: We implement reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

7. Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes within the App, via email, or by updating the "Last Updated" date at the top of this policy. Please review this policy regularly to stay informed.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
📧 mic93mm@gmail.com